The Journey So Far
Born in January 1993 in Miri, Sarawak, I am a 4th-generation Chinese-Portuguese creative whose perspective has been shaped by a truly global path.
I grew up in Brunei under the guidance of my wonderful, hardworking parents—Steven Chew, an Operations Sales Manager, and Iris Tan, a retired elementary educator. Raised in a multicultural Islamic country with exceptional public resources, I benefited from Cambridge-level schooling taught by top educators.
That strong foundation laid the groundwork for my career, leading me to earn a partial scholarship at Northumbria University in Newcastle upon Tyne, UK, where I graduated with a degree in Graphic Design (Visual Communication) in 2015.
From Agencies to Entrepreneurship
My design journey spans continents, starting in the UK with a summer internship at Paul Windle Design Studio working on brands like LEGO, Disney, and Warner Bros.
From there, I expanded into Asia's fast-paced markets:
- Singapore & Brunei: Built foundation work in tech startups (42Race) and local F&B branding before heading back out internationally.
- Shanghai, China (2017–2020): Led design initiatives at Viscosoft—a French/US e-commerce textile company serving global clients like PRIMARK across the US, France, and Spain—followed by agency work for major hospitality brands like IHG Hotels, Goose Island, and Boston Scientific.
Building Something of My Own
Bright Design Studio
Founded in July 2020 over an inspiring Italian lunch at Mama Mia on Julu Road, Shanghai. The studio has since earned 14 international awards.
Zilla Tech (2025)
Expanded my entrepreneurial footprint into Europe by establishing Zilla Tech in Warsaw, Poland.
Curiosity Beyond the Screen
Exploration & Culture
I love traveling, discovering new countries, and immersing myself in their history, culture, and languages.
Unsolved & Unexplained
Fascinated by true crime, psychology, and the deep "why" behind human behavior—especially the mysteries science can't fully explain.
Staying Curious
At heart, I just enjoy embracing a kid-like curiosity about the world and staying open to continuous learning.
What Drives Me
Design is my craft, but human dignity is my core purpose. Rooted in SGI Buddhist values, I am dedicated to pushing for a world grounded in empathy, equality, and global peace.
Human Equality
Firmly committed to ensuring all individuals are treated with love and respect, regardless of race, sex, or gender identity, while actively standing against xenophobia.
Access & Advocacy
Championing women's fundamental rights to education and healthcare, alongside animal rights.
Global Peace
Supporting the absolute abolishment of nuclear weapons and promoting non-violence globally.
The Foundation Beneath the Journey
Awards, global offices, and bold adventures across continents are milestones to be proud of, but none of them happen in a vacuum.
Behind every new city, every creative breakthrough, and every risk taken is a bedrock of unwavering support. Without the grounding love of my family and the steadfast loyalty of solid friendships, none of this—the moves, the ventures, or the milestones—would be possible.
Success is ultimately measured not just by where you go, but by the people who walk beside you along the way.